CITIES AS BRAND

Posted by carrierjohnson on July 15, 2011 · 2 Comments 

Commonly an overused term, the word “brand” means many things to few people. In this instance, I am referring to brand as personality, trademark—something that instantly identifies a place or a thing by its own unique characteristics, both visually and emotionally. The word on its own is a well-suited descriptor. Strong cities also share these … Continue reading →

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